About Barry Peterson Jewelers in Ketchum, Idaho


Barry has had studios in Tahoe, Park City, St. George, and Carmel. But he vacationed in Sun Valley as a child, and nowhere else quite compared. Sun Valley's history and reputation made it a perfect place for Barry Peterson Jewelers. The Sun Valley resort community was originally developed in 1936 in Ketchum, Idaho, and was the vision of Union Pacific Railroad chairman, diplomat, and financier W. Averell Harriman. Harriman's taste for exquisite surroundings and impeccable service-combined with the area's natural beauty, world-class skiing, and recreational facilities-attracted visitors from around the world. Sun Valley quickly became known as a place for celebrities and dignitaries, and even became the home of novelist Ernest Hemingway.

So, amid the elemental beauty and sophisticated elegance of Sun Valley, in 1971 Barry began crafting original jewelry from a shop in well-known Giacobbi Square. Five years later, he moved Barry Peterson Jewelers to the Mall at Elkhorn, then in 1984, returned to Ketchum and expanded his collection to include more diamonds, precious stones, and designer lines. Barry designed his 3,600 square foot store on Sun Valley Road, which opened in 1991. The shop itself is a destination for many Sun Valley visitors, and Barry's original designs and quality work have drawn distinguished clientele from around the country. No matter what the season, Barry has clients who return year after year for the designer, original, and custom pieces, as well as for the personalized care and craftsmanship of the shop's repair services.


In 1972 Barry once again created a line of jewelry inspired by a theme. The late Bill Janss, former Olympic skier and owner of Sun Valley from 1964 to 1977, asked Barry to design an original piece for the Sun Valley Company. Barry's "Sun Valley Sun" has become a Barry Peterson Jewelers signature line, with a rich heritage reflecting Barry's exquisite craftsmanship. For the Sun Valley 50th Anniversary, Barry created the all-diamond Sun Valley Sun, which glitters with 50 stunning diamonds set in the original design.


The passion of a rock hound doesn't fade with years, and Barry's life is a testimony to the prospecting spirit. He has traveled the globe-literally-in search of gems and minerals that inspire his original works and meet his high quality standards. Whether it's gems in Brazil or watchmaking skills in Geneva, he collects raw materials and ideas, always honing his craft. But Barry's creative energy hasn't been limited to making jewelry... Just as he combines the elements of metal and stone into visual masterpieces of wearable art, Barry has applied his skill to architectural creations for living space. After designing the plans for his shop, Barry continued to pursue his interest in architecture and interior design. He designed and built his ranch home just outside of Sun Valley, and just recently redesigned a very contemporary home in downtown Ketchum.

Barry's work reflects his philosophy of quality, but it also shows his enthusiasm for life. Fun is definitely a requirement for Barry in his career and in his pastimes, and motorcycle riding is among his many hobbies. Not just any motorcycles, of course… he has a collection of custom Harley-Davidsons. He's even been invited to ride as a member of the Hamsters, an elite and famous-or infamous, depending on the source-group of motorcycle enthusiasts, known for their custom Harleys and elaborate rides. Passion and creativity abound in Barry's life, whether at the shop, at home, or on the road. 


The same passion that motivates Barry in his work and his personal life drives him to help others who have not had the opportunities he has. He spends a lot of time and energy giving back to the community, in the form of philanthropic activities and support for the art community. 

Thank you for being part of the Barry Peterson Jewelers story.