Celebrating our 50th Anniversary in 2022, Barry Peterson Jewelers is a long term fixture in our ski town community.

Our showroom is a destination for many Sun Valley visitors. Barry's original designs and quality work have drawn distinguished clientele from around the country. No matter what the season, BPJ has clients who return year after year for not only our original and custom designed pieces, but also for the personalized care and craftsmanship of our shop's state of the art jewlery repair services.

(services include but not limited to: Jewelry cleaning and restoration, resizing and maintenance, Watch cleaning and battery replacements)

Featured Collection: Gifts for Valentine's Day

Now that the holiday hubbub has died down, we're officially turning our eyes to the next big day on our calendars: Valentine's Day. Whether you're celebrating with your significant other, your best friends, your kids, or anyone else, Valentine's Day is the perfect time to show the special people in your life just how much you appreciate them, which is why you'll find tons of different gift ideas on this list. From romantic to sentimental to practical, these gifts span a variety of recipients.

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The late Bill Janss, former Olympic skier and owner of Sun Valley from 1964 to 1977, asked Barry to design an original piece for the Sun Valley Company. Barry's "Sun Valley Sun" has become a Barry Peterson Jewelers signature line, with a rich heritage reflecting Barry's exquisite craftsmanship. For the Sun Valley 50th Anniversary, Barry created the all-diamond Sun Valley Sun, which glitters with 50 stunning diamonds set in the original design.

Browse Our Signature S.V. Sun Collection

Browse Our Signature Idaho Collection

About the Idaho Collection by Barry Peterson

Celebrate the greatest state in the United States of America, the gem state. Our unique collection of Idaho state inspired pieces are only available from Barry Peterson Jewelers in Sun Valley, Idaho. 
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BPJ specializes in custom designed engagement rings and wedding bands.


Our assortment of engagement rings, wedding bands, and luxury jewelry to compliment... 

We offer shipping from FedEx at fixed prices ($100 for overnight, $50 for 2-day), as well as options from US Postal Service with auto-adjusted rates starting at $13. We require an adult signature on packages shipped to our customers. We have insurance to cover up to $35,000, there will be an additional cost from customer to insure package more than this amount. We do not ship internationally.


This collection is our luxury level, rare and one-of-a-kind gemstone jewelry. Pricing for these items begin at $9,000 and up. Prices are not listed as these items are not available for purchase through our website.

The Vault Collection

This collection is our luxury level, rare and one-of-a-kind gemstone jewelry. Pricing... 

BPJ owns a large selection of unique, rare beads we handmake into one-of-a-kind pieces perfect for the genuine gemstone addict.

Gemstone Beads

At BPJ we have a large selection of unique and rare beads... 

Glossary of Jewelry Terms

Sometimes it can be overwhelming trying to understand the language of jewelers. Don't worry, we've compiled a list of useful words to help you through your shopping experience.

Current Brand Partners

TANE Mexico 1942

First bursting onto the scene almost 80 years ago in Mexico City,... 

Carl F. Bucherer

The history and development of the Lucerne-based watch brand is closely linked... 

William Henry

The seamless integration of classic natural materials, precious metals & gemstones, and... 

FACET Barcelona

Facet Barcelona emerged from humble beginnings in 1987 to become a respected,... 

Platinum Born

Platinum is the world’s rarest precious metal, 30 times more rare than... 


The Flex’it lines feature stretchable bracelets and rings crafted solely in 18... 

  • January Birthstone: GARNET

    Garnet is not a single mineral, but describes a group of several closely related minerals. Garnets come in a variety of colors and have many different varieties.

  • February Birthstone: AMETHYST

    Amethyst is purple quartz. It is a beautiful blend of violet and red that can be found in every corner of the world. The name comes from the Ancient Greek, derived from the word methustos, which means “intoxicated.” and believed the gemstone could protect them from drunkenness.

  • March Birthstone: AQUAMARINE

    Aquamarine—the sea water stone—has a very soothing energy. Because of its flowing, peaceful energy, aquamarine has a strong ability to help move,protect, and purify your own energy and thus aid emotional healing as well as deepen meditative states.

  • April Birthstone: DIAMOND

    Sparkling with an internal fire all its own, diamond is one of the world’s most sought-after and adored gemstones. Those born in April are lucky enough to call this scintillating gem their birthstone, a symbol of clarity and strength.

  • May Birthstone: EMERALD

    Emeralds enhance unconditional love, unity and promotes friendship. Keeps partnerships in balance and can signal unfaithfulness if it changes color. Believed to stimulate the heart chakra, having a healing effect on the emotions as well as the physical heart.

  • June Birthstone: PEARL

    The beauty of the pearl is timeless, and it has become something of a jewellery and fashion staple over the course of several hundreds of years. In ancient Middle Eastern times pearls were thought of as the teardrops that fell from heaven. In ancient Chinese culture the belief was that the pearl was taken from the brain of a dragon. 

  • July Birthstone: RUBY

    Balances the heart and instills confidence. Ruby encourages joy, spontaneity, laughter and courage. It promotes positive dreams and stimulates the pineal gland. Aids in retaining wealth and passion.

  • August Birthstones: PERIDOT & SPINEL

    Peridot, with it's signature lime green color, is believed to instill power and influence in the wearer. Spinel is available in a brilliant range of colors and is believed to protect the owner from harm and soothe away sadness.

  • September Birthstone: SAPPHIRE

    The elite of ancient Greece and Rome believed that blue sapphires protected their owners from harm and envy. Clerics of the Middle Ages wore sapphires because they symbolized Heaven. Medieval Europeans believed that sapphire cured plague boils and diseases of the eye and thought to be an antidote to poison.

  • October Birthstones: OPAL & TOURMALINE

    Opal enhances cosmic consciousness and induces psychic and mystical visions. It stimulates originality and creativity. The name “tourmaline” comes from the Sinhalese words tura mali, which mean “stone of mixed colors”, and stands apart from other gemstones with its broad spectrum of colors in every shade of the rainbow.

  • November Birthstones: CITRINE & TOPAZ

    The two gemstones create the perfect combination, as topaz brings forth strength while citrine brings forth healing. With it’s glow and fiery intensity, topaz is believed to be associated with the Egyptian Sun God Ra.

  • December Birthstones: TURQUOISE & TANZANITE

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